It’s safe to say that metadata is one of the current buzzwords in the music industry. You can’t attend an industry event without someone discussing (or complaining about!) metadata in some form or another.
As with other current industry buzzwords (neighbouring rights is another good example), it gets bandied around quite a lot, but there is sometimes a bit of confusion as to what we are talking about and more importantly, why we are talking about it.
Over the coming weeks we will be digging into this sometimes misunderstood and undervalued asset, debunking a few myths along the way and trying to decipher the role that metadata plays across the industry, as well as understanding its importance.
So what is metadata? and what does it mean to us music industry folk? Are we talking about sales data, social data and big data in general? Or are we talking about track titles, ISRCs, album names, etc…? Well, the answer is both.
Let’s start at the beginning with a good old definition… or two.